It's the Italian Ministry of Universities' official portal where non-EU students start their pre-iscrizione at Italian universities and link their visa file. It also hosts info about programs and admission requirements.
Italian consulates rely on Universitaly to verify a student's pre-iscrizione before issuing the study visa. The portal is the bridge between universities and the visa system.
Universitaly handles the visa-pre-iscrizione side. Each university also runs its own admission procedure with separate documents and deadlines.
Official source
Universitaly
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